[New York] Learning Session: How To Build Successful Brands In The New Galactic Age

February 13, 2019 6:30 PM - 8:30 PM (EST)

Description

Strap yourself in for a wild rocket ride! Join us for an interactive learning session, learn how to rethink your definition of marketing, and get concrete frameworks to help you define your Brand(s) Value Proposition(s) – and more. 

In his recently published book, “Marketing Is Finance Is Business: How CMO, CFO and CEO Cocreate Iconic Brands with Sustainable Pricing Power in the New Galactic Age” (2018), Chris Burggraeve outlines both inspiration and practical help for business leaders at every level. 

Chris Burggraeve is the founder of Vicomte LLC and outgoing BelCham Board President. He is a passionate and award-winning global business marketer turned entrepreneur, investor/advisor/board member, adjunct faculty (NYU Stern / LSE / HEC), author and speaker. He has 30+ years of deep expertise including P&G, The Coca-Cola Company and AB InBev (global CMO 07-12). He was one of the first CPG senior leaders to recognize the potential of cannabis, co-founding Toast and becoming chairman of greenrush. Books will be on sale at our event.

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Location

Atelier

1177 Avenue of the Americas, 7th floor, New York, NY, 10036, United States

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